I believe you must have encountered such a scene in your design work. When you finally took the design draft to advance, you were asked by various characters: "I don't think this design is advanced", "I think it can be bigger here, the color Brighter", "I think you can try competing products", "Forget it, let's use the first draft" and so on, and then fall into the endless cycle of changing and changing, and often start to doubt whether you are doing it. Not Number List inappropriate for design.
1. Why does this happen?
I think there are 3 issues:
1. Visual Subjectivity
Everyone's aesthetics are different, and naturally there are subjective factors, which makes it easy for everyone to put forward their own opinions. And our attention to design is often all kinds of good-looking concept drafts, current fashion trends, etc., which leads us to pursue visual performance too much and forget to start from the demand level.
2. Lack of user insight, and the design scheme does not conform to user perception
Each requirement has a specific target user. With different user identities, the requirements behind the same problem are also different. When it is out of touch with the real user and the business understanding is not in place, it is likely to misunderstand the entire requirement, so the probability of modification just big.
3. The goal is not clear
There is no understanding of what each function is, what is the problem to be solved behind it, what needs are met, and what value can be obtained.
Behind a requirement put forward by a product or operation, there is often a very clear result expectation , and they also need to be reviewed at various levels. We shouldn't think "Does he have an opinion on me?" "He doesn't understand design, so he just likes to be blind", "It's so boring for me every time, the design is really boring", etc. Instead, we need to actively communicate and understand Why? Only by fully understanding the needs can we find more correct and better solutions.